Director of Creative

Full Time

Ready to lead a high-performing creative team at a fast-growing boutique marketing agency? Beachhead Digital is a boutique performance marketing agency specializing in paid social media buying, growth strategy, creative strategy, and creative production. We are seeking a Director of Creative to join our leadership team and drive the creative vision for our agency and clients. As the Director of Creative, you will spearhead high-impact creative strategies that blend data insights, audience understanding, and compelling storytelling to develop direct-response performance ads. Your role will be pivotal in influencing campaign success, scaling client revenue growth, and elevating their brand presence across platforms like Meta, TikTok, and beyond. You will also lead, inspire, and mentor a talented team of creative professionals, fostering innovation and ensuring the delivery of impactful, results-driven creative assets. As a key member of the leadership team, you will play a vital role in scaling the agency’s creative operations, driving innovation, and contributing to the agency’s broader growth strategy. You will foster a culture of collaboration and accountability, ensuring that the creative team delivers best-in-class work that meets and exceeds client expectations.

Responsibilities

Creative Strategy and Vision: Develop and oversee the creative strategy for client accounts, ensuring campaigns align with client objectives, brand guidelines, and audience needs. Lead the agency’s overall creative vision, driving innovation and excellence across all projects. Collaborate with cross-functional teams to craft impactful, data-driven strategies that deliver results. Stay ahead of industry trends, fostering a culture of creativity and adaptability. Establish scalable processes and best practices to optimize creative workflows and position the agency as a leader in innovative campaign strategy.
Leadership and Collaboration: Manage and mentor a dynamic creative team, fostering a culture of collaboration and excellence. Partner with clients, media buyers, and creative partners to ensure deliverables meet strategic objectives and performance standards. Act as the primary creative liaison, presenting strategies and actionable insights to stakeholders while aligning the department’s goals with agency-wide business objectives, including client retention and growth.
Data-Driven Creative Development: Apply a data-driven approach to analyze campaign performance and identify opportunities for improvement. Conduct research on audiences, competitors, and trends to craft impactful, measurable strategies. Oversee the creation of high-quality, platform-specific content, ensuring assets are optimized for maximum performance. Define success metrics and reporting frameworks to track and communicate the impact of creative efforts.

Requirements

You have 6+ years of experience in creative strategy, with a focus on developing high-performing ad concepts for Meta, TikTok, and other social platforms. At least 3+ years of this experience should be in a senior leadership role, ideally within a fast-paced agency or client-side environment.
You have a proven ability to lead creative operations, including workflow optimization, team resource planning, and process implementation, and excel in setting strategic goals, crafting actionable plans, and leading teams to execute impactful campaigns.
You are highly proficient in Meta Ads Manager and TikTok Ads Manager, using their features and in-platform analytics to inform creative strategy.
You have a strong understanding of social media content strategies for platforms like Facebook, Instagram, TikTok, and Pinterest, with a genuine passion for the ever-evolving social media landscape.
As a strategic thinker with a creative edge, you are capable of developing innovative strategies that meet client objectives and resonate with target audiences.
You excel in communication, conveying strategies and insights clearly and persuasively to clients, stakeholders, and external partners.
You thrive in a collaborative team setting where you balance the ability to lead and mentor with the independence to drive initiatives.
You inspire teams to perform at their best, fostering a culture of innovation, support, and accountability.

Send your resume to growth@beachheaddigital.com to apply for this role now.

Director of Creative

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