The Challenge: Suja Organic had struggled to find a partner who could help the brand simultaneously drive both brand lift and measurable revenue impact. Our audit revealed severe weaknesses in their audience targeting and creative strategies contributing to poor reach efficiency and click-based CACs of ~$600. The existing agency Suja was working with had no omnichannel strategies implemented despite 90% of sales being generated from Suja’s retail distribution footprint.

The Solution: Beachhead Digital completely restructured Suja’s campaign optimization, audience targeting, and creative strategies to blend brand-building initiatives with sales-focused optimizations, ensuring that every dollar spent on paid media has a measurable impact on Suja’s bottom line. We implemented a multi-pronged approach to efficiently drive both DTC sales & in-store retail sales across Suja’s retail distribution footprint. Our opportunity driven creative led approach that strategically blends TOF awareness-building with mid and BOF conversion-driving tactics enabled Suja to maximize profitable incremental reach. 

The Outcome: In 2024 , Suja realized unprecedented levels of growth which surpassed management’s internal annual reach forecast for both revenue and margin expansion. Beachhead Digital’s sales-driven incrementality approach across creative testing, media buying, and channel strategy played a pivotal role in driving these results. 2024 was the first time in the company’s history where it was able to allocate millions of dollars in ad spend across multiple creatives in which it could confidently attribute were driving brand lift and measurable sales growth.

The Challenge: In 2021, Blissy faced declining performance due to Apple’s privacy changes. Operating two separate ad accounts—one driving traffic to an advertorial funnel and another to a Shopify page—Blissy struggled to scale beyond its 65+ audience, the smallest demo on paid social, and improve performance on the Shopify funnel.

The Solution: Beachhead Digital focused on scaling Blissy’s Shopify ad account and diversifying its audience. We conducted a product-driven market analysis to identify profitable new demographics, built an ROI-based strategic roadmap, and shifted to 100% creative-led targeting to expand reach beyond the 65+ audience.

The Outcome: Within 1.5 years, Blissy tripled revenue while expanding profit margins. Revenue from 35-44 audiences grew 6x, while 45-54 audiences grew 7x, significantly reducing reliance on the 65+ demo. By 2023-2024, Beachhead’s creatives outperformed Blissy’s external agencies, delivering higher ROAS and lower CAC, proving the impact of opportunity-driven creative strategy and precision execution.

The Challenge: Quince struggled to profitably scale its Facebook ad spend beyond a certain threshold. After an unsuccessful experience with a large performance agency, the brand brought media buying in-house but faced nearly a year of stagnant growth. Despite having a superior product with clear value propositions, Quince realized that without a fully integrated approach across media buying, creative, and site performance, scaling profitably would remain a challenge.

The Solution: Beachhead Digital developed a comprehensive strategy overhaul, identifying that Quince’s reliance on static-only creative was limiting performance. After extensive R&D, we shifted the creative approach to focus on video-driven advertising, specifically organic UGC and influencer-led content, to engage a broader audience. We built an iterative creative testing process, optimizing for scalable direct-response video ads while restructuring media buying for long-term growth.

The Outcome: In just one year, Beachhead Digital scaled Quince’s Facebook ad spend by 871% while simultaneously increasing ROAS by 38%, acquiring 75,000+ new customers across diverse demographics. Within three months, UGC creatives exceeded six months’ prior total ad spend. Our data-driven media buying, full-funnel creative execution, and broad audience scaling helped Quince achieve hypergrowth and secure a new fundraising round in early 2021.